Pura Vida for Pee Wee Fashion Plates like daughters of Gwyneth & Heidi Klum, brought to you by Babesta.com, purveyor of cool threads and more for trendsetting tots

My latest discovery: Pura Vida NYC. A New York based designer who dabbles in color and bold, cool graphics. Her work is fashion forward and urban with kid's flair - with colors that pop on the playground. When you see all the pinks and oranges that celeb kids like Apple (Gwyneth Paltrow) and Leni (Heidi Klum) are wearing these days, you just know that this line will be a Hollywood darling in no time. www.babesta.com