2 syllables. That's all. Babe - Sta. . .

Quick note about pronunciation, as this is the million dollar question for more than a few. We get a lot of people convinced that the store is Bah-Beh-Stah. No, the correct pronunciation is Babe – stah. It’s rhymes with gangsta and rapsta. It’s our shorthand for cool, city baby…..

 

Of course, we are flattered by Ba-Beh-Stah- we sound like a lovely Italian boutique! But alas, at Ba-Beh-Sta, you’d never expect an awesome Wu-Tang bib, would you?? At Babe-sta, you most certainly would!