Organize my life, Pleeeese

I was so excited to see the Inouis on coolhunting.com, one of my favorite (for the last million years) sources for cool stuff. It's a well-made, up-to-snuff insert for your handbag that can organize everything and (hooray!) easily be removed and plunked into another purse or diaper bag or whathaveyou. I am trying to urge them to make a kid-friendly insert (read bottle holders, wipes pockets, changing pads) as I think that would be a Babesta-crowdpleaser! Check the non-kiddie version out here. . . 

$350 in leather; $200 in textile.